What a wonderful project!
The beauty of a creative agency is the versatility where we and the client can express ourselves 🙂
So, after exploring all options for the brand new logo for the synchronized swimming EU project we all agreed that for this one the logo needed to have quite an immediate message.
As of 1 January 2020, Rijeka (Croatia) was given the title of European Capital of Culture for one year. One of the requests from our client was to include this important award in the logo look and feel. For one whole year, Rijeka will be the capital of many important cultural events.
Culture is an important element in society which gives a positive impact on all aspects of people’s lives. Culture provides us with the opportunity to develop and grow.
Synchronized swimming is a beautiful form of swimming, dance, gymnastics and ballet. And it takes a lot of skill and talent, not to mention a physical fitness. This is why we wanted to emphasize the pure core of synchronized swimming with the logo that will cover all those aspects.
We worked with the given colors and constructed the logo that represents the wonderful synergy of the culture and swimming sport.